With a combined 30 years’ of hospitality experience under their belt, it’s no wonder that The Moor’s Head is so successful in creating not only fantastic dishes but a great dining experience as well. Since opening in 2011, the three owners have worked incredibly hard to create the business they have today. What makes The Moor’s Head so unique is the fact that two of the owners, Joseph and John both have Middle Eastern backgrounds – they wanted to combine the spices and flavours of their heritage with their love for pizza ... it is a win, win! The menu is jam packed with pizzas, pides and manoushe that are influenced by Italy, Lebanon and Turkey. “When you look at the menu, you are greeted with wonderful and quirky names staying true to their Lebanese heritage” – Shazrina, customer of The Moor’s Head. “We provide an overall experience and we love seeing customers enjoy the different flavours when they experience them for the first time” – John, co-owner of The Moor’s Head. The secret to The Moor’s Head’s success is their ability to combine an enticing menu, a fantastic location, perfect branding and ongoing marketing, with Zwift managing the online marketing communications. The Moor's Head's extensive takeaway menu and catering services make them the perfect choice for any customer. “I really love this place. Be it dine in or take away, the food is always delicious … to the point they’ve become our local pizza parlour” – Yassin, happy customer of The Moor’s Head. So they can keep on top of their competitors, the owners of The Moor’s Head hope to offer delivery in the future so they can reach even more customers around Melbourne. John and his partners signed up with Zwift in October of 2013 and since then have added features like Android & iPhone web apps, order for later and beautiful product photography. The Moor's Head has seen an overall growth – in one month alone the Thornbury store more than doubled their orders! “The best thing about Zwift is the ease of operations for our staff and our customers. From the one page, customers can go direct to ordering online, booking a table or our social media pages” – John, The Moor’s Head. With positive articles from famous food websites like Broadsheet to wonderful reviews from The Age, The Moor’s Head have delved heavily into the thriving Melbourne food scene and will be staying there for years to come. “Not long after we opened we were awarded the ‘Cheap Eats Champ’ award by The Age. This award recognised us as the best venue for catering to a budget of under $30 per head” – John, The Moor’s Head. To check out this all rounded business, go to themoorshead.com